Top Beauty Retail Apps on Android in Sweden: Q4 2024 Overview

In the fourth quarter of 2024, the top beauty retail applications on the Android platform in Sweden displayed varied performance trends, as reported by Sensor Tower.

Lyko saw an increase in weekly downloads, peaking at approximately 2.9K during the week of November 25. This app maintained a consistent presence with downloads fluctuating between 1K and 1.6K for most of the quarter.

For RITUALS - Cosmetics, downloads started at 1.2K at the beginning of the quarter, showing a downward trend to 768 by mid-December, before slightly recovering to 902 by the end of the year. Weekly active users showed a slight decline, starting at 3.6K and ending the quarter at 3.5K.

Sephora - Make-up, Beauty exhibited stable download numbers, ranging from 374 to 678 throughout the quarter. The app's weekly active users increased slightly, starting at 5.5K and reaching a peak of 6K in late December.

Dermosil experienced modest download numbers, fluctuating between 51 and 106 weekly. The performance remained relatively stable with no significant spikes.

Finally, Mein dm had a consistent download rate, with numbers ranging from 48 to 105 weekly. Active users increased gradually, starting at 813 and peaking at 1K by the end of the quarter.

These insights offer a snapshot of the dynamic beauty retail app landscape in Sweden. For more detailed analytics and data, visit Sensor Tower.